Have any of you read the new Winkly magazine by Wink Bingo? It is a treat! The Winkly mag is a spin-off to the bingo brand itself and is full of great bingo chat.
Why was it Introduced?
The world of content marketing has been evolving in recent years, particularly with the online bingo industry. This is because you guys are such an educated bunch! Bingo players know a lot about the sites they are playing on, as well as what’s going on in the bingo world in general including which companies own which sites, what software providers are the best – and of course where to find the best bargains.
This means it’s no longer enough for operators to launch new bingo sites without developing their brand and thinking of ways of connecting with their players, that’s how to get loyalty. The Winkly Mag is a great way to do this. It’s a great extension of Wink Bingo and is a fantastic way of them to get players more involved with their website.
Of course it’s also a good idea as it develops their brand in general. You have seen sites like Foxy Bingo etc introduce things like this as part of their strategy to get their name out there and make their mark.
What Can you Expect on there?
There is lots to look forward to on the Winkly magazine. First of all there is the winkipedia. There is the “Ultimate Bingo Dictionary” where you will find all of the bingo lingo you need to learn, as well as “how to” guides so you can learn everything you need to know about bingo if you don’t already.
There is also a “Bingo Insights” page where you will be given all kinds of tips and hints including how to manage your bingo budget, and there are even factual articles such as “How Bingo Can Improve your Health” in the In the Know section.
The Winkly mag is updated on a regular basis so you will always find something new on there, and you can even do a quick search if you are looking for something specific. In-keeping with the theme of building an online community – they have social media channels linked on the landing page so you can go straight to their Facebook, Twitter, G+ and YouTube pages.
Will there be More of the Same?
You can count on it! Wink Bingo has gained a lot of exposure with this new magazine and we are sure that others will jump on the bandwagon. We think it is a great idea – and has done a good job of engaging their bingo players more with their site.
Our Conclusion
As the world of online and mobile bingo is evolving – so is the way operators are engaging and connecting with their brand. Wink Bingo has done this well with Winkly Bingo – and we definitely think you should give it a read.
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