Branded Slots

WTG BingoSpin the Wheel for up to 500 Free Spins Welcome Bonus!

Have you played any branded slots lately? You might have done, but perhaps you didn’t realise what they were. We are going to take a journey through the world of these types of slots, so you know what to expect in future.

Best sites for branded slots


Wink Slots brings you hundreds of slots to try, including lots of branded ones. You can find some entertaining slots at Wink Bingo too.


Start with the featured slots at WTG to see what you can find there. For the full collection, including their branded slot games, dive into the complete A to Z listings.

Top Dog

Take a spin on the Mega Reel when you sign up to Top Dog Slots. Once you’re a member, you can try some of their many engaging slot games.

What are branded slots and why are they so popular?

Branded slots are games that feature a familiar character, theme, or storyline. They tend to be connected to something lots of people will be familiar with, such as:

  • Fairy tales
  • Famous books
  • Movies or films
  • TV shows
  • Pop groups
  • Nursery rhymes

They are popular because they mean people have an idea of what to expect before they load the game. If you play a slot featuring Goldilocks, for example, you know the bears are going to turn up at some point! They also tend to include features and bonuses relating to the theme or characters used.

Slots with licensing agreements

Let’s look at some examples of slot games like this. They tend to cover certain areas, such as:

  • Movie-themed slots – i.e. Bridesmaids
  • Comic tie-ins – i.e. Marvel and DC Comic slots
  • TV-related themes – i.e. The Walking Dead
  • Music themes – i.e. Guns ‘n’ Roses

In each case, someone owns the characters, idea, or story. That means the software developers cannot use those characters unless they come to an agreement with the copyright owner to do so.

Slots without licensing agreements

To understand how they vary, here are some examples of slot games that do not have agreements in place (because none are required):

  • Hansel & Gretel
  • Little Red Riding Hood
  • Jack and the Beanstalk
  • Santa Claus

These are based on famous characters from mythology, fairy tales, nursery rhymes, and similar sources. However, because there is no copyright on them and no one owns the brand, no specific licensing agreement is required to get the benefit of that brand recognition.

Best branded slots

Which developers have come up with the best branded games for us to play? There are several names we could suggest, but we’ll cover a couple below.


Eyecon has put together an impressive series of games, some of which fall into the branded category. Here are a few examples:

  1. Cupid’s Arrow
  2. Riding Hood Riches
  3. Very Merry Christmas 

Eyecon tends to prefer a cartoon or drawn approach rather than using real people in their games. They also go for non-licensed ideas rather than forging associations with companies that would require licensing agreements to be put in place.


Jumpman is behind several notable sites offering a mix of bingo and slot games. You’ll find titles from big sources such as NetEnt, Microgaming, and Red Tiger Gaming at their casinos.

Because of these associations, Jumpman-powered sites tend to have access to both licensed and non-licensed slots of the branded variety. That gives you lots to look forward to if you want a big range of games to check out.

Top Dog is a good example of one of their sites, with branded titles including the following:

  1. Bar Bar Black Sheep
  2. 3 Blind Mice
  3. Beavis and Butt-Head
  4. Book of Oz

Those are just a few of the titles you could try – there are many others.

Our favourite branded slot games

A Visit from St Nick

The title hints at a festive slot and that is certainly the case, with Santa cropping up continually on the reels. A reindeer is used as a scatter symbol, triggering a Bonus Select feature, and you’ll spot lots of wild gifts too.

Bar Bar Black Sheep

This slot is based on a famous nursery rhyme, so you can expect to see both black and white sheep appearing on the reels. The ideal outcome is to find bar, bar, and black sheep symbols to secure 999x your bet.

Guns ‘n’ Roses

Fans of the famous group will love this slot from NetEnt. Complete with a set list of some of their most famous songs, you can look forward to random features, wilds, and much more as well.

Watch out for new branded games coming soon too!

The market for themed slots is a big one. They are popular to play and therefore you can expect plenty more new titles cropping up soon as well. Watch this space for further developments.

Top Dog Slots NEW Top Dog Slots - Get up to 500 Free Spins!